| Corum was founded in what could be considered | | | | watch horizons. Appointed as the CEO of Corum |
| a late period of time for the emergence of watch | | | | in 2007, Antoine Calce is bringing professionalism |
| companies. The two founders, Rene Bannwart | | | | and business experience to the company. Corum's |
| and Simone Ries, established the company in 1955 | | | | motto with regard to Calce is "Unlock and |
| and the company quickly earned a reputation for | | | | Conquer" making reference not only to the skills |
| imaginative and exciting watches. While they made | | | | of Calce, but also the key logo of Corum. |
| a name for themselves due to their unique design, | | | | Collections featured by Corum include Admiral's |
| the birth of many watch production companies | | | | Cup, Golden Bridge, Coin Watch, Corum Classical, |
| took place one hundred years prior to the | | | | Artisan Timepieces, Corum Bubble and the Corum |
| creation of Corum. Bannwart and Ries were | | | | Debutante. Possibly the most prestigious watch |
| cousins and Bannwart's uncle, Gaston Ries, was | | | | created by Corum would be the Meteorite |
| the first to expose the two to the field of | | | | watches that have been created. Only 999 dials |
| watches as he himself had worked at a small | | | | have been created, forged from the largest |
| watch company in Switzerland since 1924. | | | | meteorite that has ever landed on Earth, which |
| Together, Bannwart and the Messers Ries were | | | | fell to the Earth in the territory Greenland. Corum |
| able to blend their skills of watch making and | | | | purchased the 34 ton meteorite deemed the |
| creative design to produce some of the most | | | | "Cape York" and subsequently created these dials |
| intriguing watches on the market. Over time, they | | | | for only a limited number of watches. Another of |
| turned their watch business from a small, private | | | | the impressive watches that have been created |
| watch company into a mass manufacturing | | | | by Corum is the $20 Liberty Eagle watch. This |
| success known as Corum. | | | | watch is highly coveted because it features a |
| The first Corum watches were released to the | | | | genuine $20 coin from the United States as the |
| general public in 1956. From the start, the | | | | background/face of the watch. To make this |
| watches received critical acclaim from reviewers | | | | watch, a $20 Liberty Eagle coin needs to be |
| and the general consumer market. They | | | | delicately split in half. Between the pieces, the |
| unarguably were off to a great success. On all | | | | watch parts are created and the halves are |
| Corum watches, a unique symbol is used. The | | | | placed together to create the face and |
| tell-tale logo is a key. This key symbol may be | | | | mechanized portion of the watch. While the use |
| particularly interesting to note since the company | | | | of a coin in a watch was nothing new, prior to |
| has been able to expertly open the door to | | | | Corum's creation the process had only been used |
| commercial success and private appeal. | | | | for pocket watches. Thanks to Corum, the coin |
| Nonetheless, the company decided it needed a bit | | | | watches were now available in wristwatch form. |
| of rejuvenation in the year 2000, forty years into | | | | Due to their progressive designs, Corum watches |
| the company's success. At this time, Corum was | | | | are easily distinguished from other watches. |
| taken over by Severin Wunderman, with whom it | | | | Corum prides itself on offering cutting-edge watch |
| was hoped that the company would be able to | | | | design to their consumers. The company |
| explode with a new period of creativity and | | | | understands that it is not realistic or impressive to |
| innovation. On his own, Wunderman had | | | | base success on the creation of already existing |
| established himself as a watch visionary and | | | | watches. Mass manufacturing of already produced |
| Corum was lucky that he has brought this | | | | watches would not inherently lead to a watch |
| experience and insight to their company. | | | | company's long term success since they would |
| Wunderman's son, Michael, took over as the | | | | not be offering consumers anything new or |
| President of the company in 2004 and together | | | | exciting. In light of this, Corum works to |
| the two men, who are known to back each other | | | | completely redesign watches and turn their |
| up, have been working diligently to explore new | | | | creation on its head. |