| How do you answer when someone asks "what | | | | Let's use me as an example. When I answer the |
| do you do?" Do you say something boring like | | | | question "What do you do?" with "I mentor other |
| "I'm a massage therapist" or "I'm a yoga teacher" | | | | practitioners", it's pretty dull, right? You might |
| or "I'm a practitioner"? If you answer that way, | | | | scratch your head and wonder what that means. |
| you're not alone. Many many holistic health and | | | | I am nowhere close to perfect, and the truth is |
| wellness professionals respond in conversation this | | | | that this is sometimes the answer that comes |
| way. It's a very easy and convenient way to label | | | | out when I am networking or talking to potential |
| yourself. | | | | clients. However, I do try to remember to turn |
| But, it really doesn't leave room for you to shine | | | | on the superstar and answer with something |
| as the superstar "stress buster", diva of "deep | | | | more like "What I do is help practitioners find the |
| relaxation and peace of mind" or yogi of "flowing | | | | courage, determination, and tools they need to |
| body and spirit", does it? It doesn't tell anyone | | | | live the authentic lives they dream about." |
| what you really do with your clients. | | | | Ooh, that sounds a lot snappier doesn't it? It |
| Here's a secret that new practitioners don't | | | | catches your attention. If you have a secret |
| always realize at first. Clients come to see you to | | | | dream in your heart of hearts about the life you |
| spend time with you. I'll say it again - clients come | | | | really want to live and the difference you want to |
| to see you to spend time with you. They really | | | | make in the world and in the lives of others but |
| do. They don't come for what you were trained | | | | you're too scared, worried, or unsure about how |
| to do in the consultation room or on the | | | | to make it happen, your heart takes notice. You |
| treatment table. | | | | resonate with what I've said. You want to find |
| Oh sure, a potential client might decide tonight | | | | out more. |
| that she is going to try Reiki, so she Googles | | | | It's time for you to figure out how your talents, |
| "Reiki" and emails the first practitioner that pops | | | | skills and gifts translate into a sizzling answer to |
| up in the search engine. Which might be you. The | | | | "What do you do?" and to start telling your clients |
| truth is, though, this is not how you are going to | | | | and everyone you meet about it. |
| connect with most of your clients. And it's | | | | Your Transformational Homework this week: |
| certainly not how you are going to keep your | | | | Carve out some time alone with your hot |
| clients coming back. | | | | chocolate and journal and answer the following |
| I mean it. Clients will book with you again and | | | | questions to get some clarity about what you |
| again because they like to spend time with you. | | | | really do: |
| They like how they feel when they are with you. | | | | - What are my special gifts in working with |
| They enjoy the subtle, magical, superstar healing | | | | clients? |
| or growth you facilitate for them when they are | | | | - What stands out about how I work with clients? |
| there. There are thousands, perhaps millions of | | | | - What are some adjectives that describe what it |
| holistic health and wellness professionals. But it's | | | | feels like in the consultation or treatment room? |
| you they want. They really do. They want you. | | | | - What emotional state are your clients in when |
| So what you have to do is figure out how to | | | | they arrive? How has that changed by the time |
| make it easy for your clients and potential clients | | | | they leave? |
| to know who you really are and what it's like to | | | | - What compliments or feedback do your clients |
| spend time with you. When you are able to | | | | give you? |
| answer the question "What do you do?" with an | | | | Ask a trusted client, colleague or friend about |
| authentic, heart-centered answer about the real | | | | what they think your special kind of mojo is like? |
| you, the people you're talking with will know right | | | | Start answering "What do you do?" differently. |
| away if they (or someone they know) resonates | | | | Try out a variety of responses until you come |
| with your message and wants to spend more | | | | across the one that sizzles. |
| time with you. | | | | |