The Real Value of Setting Goals

What is the real value of setting goals?5 concerts with my own material". At the time
I believe 100% in the power of setting goals toshe set this goal, she hadn't performed any
bring about the results you want to achieve inconcerts with her own material. Between the time
your life. My beliefs have been reinforced byshe set this goal and our next meeting, two
seeing goals materialise in my clients' lives, myweeks later, she left the country to be with her
family's life as well as in my own life. The beautysister, who had just had a baby. She wasn't
of setting goals is that you are never too old orputting any time into getting her concerts. Yet in
too young to start the process and benefit fromthe meantime, the goal was working for her. "Out
the outcome.of the blue" she received two invitations to
Whilst I do use coaching within my own familyperform concerts with her own material.
with caution, I have a couple of stories from mySometimes I work with clients who have a gap in
own family which are constant reminders to mea certain area of their lives, but are resistant to
of the power of goal setting. My left handed, 11setting a goal in that area. Often they are in the
year old, son who had struggled with hand writingplace where they don't want to take action on
speed through out his schooling, set a goal tosomething, in case they don't get what they
"More than double my hand writing speed". Withwant. This can be in situations where they have
the goal very firmly in mind, he automaticallytried many things without success. I have
became motivated to take a "d-i-y" hand writingencouraged them to set a goal, with the explicit
programme. He worked on the programmeinstruction that they take no action.
himself with little in the way of reminders fromOne of my clients had tendonitis for many years
me. His handwriting speed accelerated, and thewhich was impacting on her ability to play and
goal was achieved.coach tennis. She was resistant to setting a goal
For 67 years, or as long as she could use aaround healing her tendonitis - she had tried many
crayon, my son's grandmother, my motherthings and didn't want to do more. I encourage
enjoyed art as a hobby. She had reached a pointher to set a goal and requested that she take no
where she wasn't getting very much from heraction. Some months into our coaching relationship,
art. I took her through a goal setting sessionshe chose to use some new processes, including
around her art and she established what shevisualisation. Her tendonitis healed and she went on
wanted to do: Become an Become an Artist ofto launch a tennis initiative for under priviledged
Excellence. She herself realised she was notchildren: Taking them off the streets and coaching
spending enough time on her art, and becamethem in tennis.
highly motivated and highly focused. At the age ofWhat makes a powerful goal?
68, she applied and was accepted to do a BALike making a cake, there are several ingredients.
Hons Degreee Course, and has since won prizesWith a cake, I would say flour is most essential,
for her art. In both cases, it was literally theand with goal setting, it is inspiration that, for me,
setting of their own goals which led to theseis most essential. I take great trouble with my
outcomes.clients to ensure that together we define a goal
Goals can be used in the moment to dramaticallythat scores top marks for inspiration. A goal to
change the outcome. Today I was playing a oneloose weight became "Look fabulous in my black
set tennis match. I wasn't playing well, and foundPVC catsuit" for a female client and "Lean, mean,
myself down 5-2 and 40 love down. Unexpectedlywell oiled machine" for a male client.
I became inspired by the idea of winning fromGiven that we are working in a coaching alliance, it
such a place. "Winning from 5-2, and 40 loveis when I am as inspired by a goal as my client is,
down" became the goal of the moment, whichthat the magic really starts to fly.
really excited me. I shared my goal with myFor the second most important ingredient, I rate
opponent. My game changed beyond recognition.. Isuccinctness. A really powerful goal can also
became very focused, and determined whilst atdouble up as a mantra. It is easy to repeat as
the same time very relaxed. I started to enjoyoften as possible and it is easy to remember.
the match. Instead of loosing many games toFinding a new job can become "Love what I do"
love, I was winning games to love. I finally wentand recovering from a difficult patch can become
on to win 7-6."Sparky, witty Jonny is back"!.
Jon Covey tells his readers to "start with the endI also rate challenging as an important ingredient-
in mind" - and when we set a goal we are doingalongside inspiration. Getting the level of challenge
just that.right is key to the success of the goal. Some
What is the purpose of setting goals?clients are truly inspired by challenge - particular if
So many people go through their lives likechallenge is amongst their core values. Whereas
rudder-less ships - without clear direction, and arefor others, too much challenge can be
literally subject to storms and winds in the sea ofcounterproductive. A goal that is too challenging
life. Lack of direction can often lead to feelings ofcan defer a client from taking action. If a client is
stress and anxiety, poor concentration levels, lackdetermined to stay in the "this will never happen
of confidence, and living life from a place of beingplace" then some adjustments are needed: either
reactive rather than proactive. Not only that, butto their perspective or to the goal. I come from
people without goals often have littlethe place where everything thing is possible - and
determination, patience or tenacity.encourage my clients to move into that place.
When you set and achieve a goal, you have anTechnology has shown us that things that weren't
opportunity to pat yourself on the back. Even ifpossible in the past are now today, and most
you don't achieve exactly what you set out topeople have had experiences where they weren't
do, there are likely to be numerous achievementsinitially able to do something, have thought that
and learnings along the way that you canthey never would and have since learnt.
acknowledge yourself for. All this helps build selfA challenging goal doesn't necessarily make it
esteem.difficult to achieve. An example from my own life.
For those who are serious about sport, who areI am naturally someone with an extremely busy
running a business or have a senior role within amind. In the past, left to its own devices, my
company, setting goals is an essential ingredient tomind would mull over both concerns and projects
success. In spite of this not everyone does it. Itfor hours on end - during the day and often at
may take a conversation with a coach, ornight too. It was draining. I wanted to be able to
business advisor to get them thinking along theseturn my mind off - whilst still retaining my innate
lines.ability to be creative. This led to a goal which was
Setting goals is not just for sport or work,hugely inspiring for me "Be the Zen Master of my
everyone can benefit from a well-worded goal.on/off switch". The goal started to take on an
Whether you seek a new partner, a betterenergy of its own. Coincidentally, I signed up for a
relationship with your existing one, a new job, aspiritual training - which encouraged meditation
new house, more energy, more abundance,daily. Meditation was something I had practiced for
improved health, a stress-free life, or somethinga number of years in the past. I had stopped
else, the right goal for you, can make all thesimply because I wasn't at that time getting
difference.results with it.
How do you set goals?This time things were different. Almost from the
Setting goals is a very easy process to do at itsmoment I started to meditate again, I found that
simplest level. I spend quite some time designingmy mind became quiet. I was the "Zen master of
personalized goals with my clients. I find that it ismy on/off switch". A hugely challenging goal was
most effective for people to focus on the topachieved with the minimum of effort.
areas of their lives - perhaps their business (ifClassical goal setting will encourage you to go for
that is appropriate) as well as one or two othersomething realistic within a specific time frame. If
areas. Choosing the top areas is an important partmaking a goal realistic means that some of the
of the process. I find clients are most motivatedinspiration is lost - then go for the inspiration is
if they are working on the areas of their liveswhat I say. I recently started with a client at the
which are going to make the greatest differencestage of transition from full time employment to
to them. It is important to bear in mind too, thatrunning his own business. The goal that truly
what may be important today, but not be so keyinspires him is "Respected in my outstanding £5
in a few months time. If you find yourselfmillion business". From a standing start, this goal
neglecting an area that you have designated top,could be considered to be unrealistic within the 6
one reason may be that it is not now somonths of our initial contract. So he has has a
important. If you find this happening, a great tip issignpost goal around his business plan being
to check in with yourself by asking your self howwritten and approved by the bank. This gives him
important it is to have this thing. Answer with aa short term focus, whilst the longer term goal is
score out of 10 - where 10 is very important andthe one that truly excites, inspires and motivates
0 is not important.him.
There is a balance to be achieved betweenIn most cases, it makes sense to frame goals in
working on all areas that need attention - and justthe positive. That said, there are times when a
working on one area. Focusing on multiple areasgoal which appears to be expressed in the
can be distracting leading to little being achieved.negative, is more motivating to a client than the
Focusing on one area alone, also has itsother way round. I have had a number of clients
downsides. Not only can it impact negatively onwho came to me with health challenges. One had
your work/life balance, but an over-focus can leadpain from a hernia and had used drugs to control
to what I call "attachment to the outcome".the symptoms for 7 years. Prior to our setting a
You may have experienced a situation where yougoal, she found that no drugs meant intolerable
wanted something so much that it became crucialpain levels. She could have set a positive goal such
that you had that "thing" in your life. It could beas "100% healthy" but instead chose "Pain and
the promotion, the new job, the new house, orDrug Free" for her goal. These were the words
the new partner. When you find yourself attachedthat did it for her. Within one session, she had
to a particular result, you may find that it oftengiven up her drugs this time without pain - and
gets in the way of your ideal result coming about.has maintained her drug and pain free state ever
One way of "letting go" of your attachment is tosince.
spread your focus by having one or two otherClassical goal setting will encourage you to go for
key goals.goals that are measurable. I would 100% agree
Once you have your top two or three areas, thewith that. Not only is a measure motivational, but
next step is to set a goal that is going to reallyboth yourself and your coach will know how close
inspire you in each of these areas. Defining anor how far you are from achieving the goal, at
inspiring goal is a challenging exercise to do alone.any point in time. With business and sports goals,
A coach who is experienced in working withit is fairly easy to incorporate a measure. A desire
clients to define really inspiring goals can really helpto grow and sustain a business became "My
with this process. One of my clients, a Managingsustainable £30K per month Business Building
Director of a Design Agency, wanted to work onBusiness" for one of my clients.
his business. He wanted to realize its potential,Which brings me to what happens if you don't
become more financially successful, moveachieve the goal that you originally set. This may
forward, and be busy. This led to a goal whichbe because you changed your mind. What you
was really inspiring for him "My business buzzes toset out to achieve initially, no longer holds the
the tune of £50K profit per month". This wassame interest for you. For the more spiritually
particularly challenging goal because the businessminded, it can be useful to include a caveat - to
had made a loss for over 9 months. Five monthsyour goal setting, particularly when you find
into the coaching and the business is on anyourself hugely attached to the outcome. This
upward trend - last month profits were justcan take the form of a simple sentence which
under £50K - and we still have a month to gocan be added to a goal e.g. "Achieve my goal....or
with the coaching.whatever the grand design has in store for me".
A goal that is hugely inspiring for a client has anOften, it is only a matter of time until the goal
energy of its own. I equate it to what happensyou set becomes yours. There is likely to be
when a surfer rides a powerful wave. Once onmany learning and achievements on your path
the big wave, all a surfer needs to do is focusfrom the moment you set your goals. I
and balance and he will be carried to the shore -recommend that you keep a note of your
without the need to do much more. (Of course, iflearnings and achievements- since, in my
he wants to reach the road from the shore, heexperience, human beings are particularly good at
will need to take some action).forgetting, as well as dismissing their
One of my clients is a singer. Her long term goalachievements. However valuable goals setting is,
is "My first record deal published". Whilst it isand whatever the outcome, I find it empowering
hugely inspiring for her, she wanted a goal for theto remember that "Life is a journey, not a
short term. In her case it is to "Perform at leastdestination". (Who was it that said that?!