| Until relatively recently, WEB2, social networking | | | | to your customers or your contact list. |
| and blogging were unknown entities, and even | | | | Blogs and Blogging |
| after they were first launched online you would | | | | A blog, or weblog, originated as an online diary of |
| not have used them to advertise your website. | | | | personal thoughts and website notes, but blogging |
| Now they are a major means of enabling you to | | | | has now developed into a highly sophisticated |
| attain high search engine listings by rapid changes | | | | marketing technique. You can have a blog on each |
| of content which search engines love and reward | | | | of your interests: one on Reiki, one on Energy |
| well. | | | | Healing, and so on. You can even write postings in |
| WEB2 Sites | | | | advance and enable software to make postings |
| WEB2 sites are social network and social | | | | automatically at predetermined times or dates. |
| bookmarking sites, examples of the latter being | | | | If you have a niche site for energy healing you |
| Technorati, (formerly del.icio.us), Reddit, Blink, Furl | | | | could write up some posts in advance, perhaps |
| and hundreds more. Social networking includes | | | | one at a time on the seven levels and four |
| Friendster, Facebook, MySpace and YouTube and | | | | dimensions of the human energy field, or maybe |
| can be used both to attain links back to your | | | | several short Reiki exercises for a Reiki masters |
| website and inform others of your products, and | | | | site. You can use Blogger or Wordpress for the |
| Facebook has also recently launched their new | | | | blogging platform and use some software to post |
| Facebook Ads which are competing against | | | | the blogs automatically. Even manual posts would |
| Google's AdWords program. All of these can be | | | | do - keep you busy and out of mischief! |
| used to advertise your website. | | | | If you install Wordpress on your own website, |
| By registering with these sites you can not only | | | | you can use any of the hundreds and thousands |
| include your websites in your profile on many of | | | | of templates and plugins available online, and ping |
| them, but also tag your web pages or even | | | | your posts automatically to Technorati and other |
| entire websites. Individual pages can be added to | | | | social bookmarking sites. Each post will include a |
| your social bookmarking sites at the single click of | | | | link back to your website - any page of your |
| a button, and your blog postings can be pinged to | | | | choosing: an info page, squeeze page to collect |
| sites such as Technorati so that they are | | | | email addresses or a sales page. Or a link back to |
| immediately published to the world at large. | | | | your blog, which should also have a reciprocal link |
| Currently, one of the most popular of the WEB2 | | | | with your website. |
| sites is Twitter that can be accessed through | | | | WEB2, social networking and blogging are not only |
| your cell phone or your computer. By selecting | | | | extremely useful tools to support a niche website, |
| the right followers, Twitter can become an | | | | but also useful entities in themselves. Many people |
| amazingly successful advertising tool for your | | | | use blogs rather than websites in affiliate |
| website, particularly if you are in a specific niche. | | | | marketing, and blog pages can be used both to |
| You could build up a good group of Reiki followers, | | | | pre-sell and to review affiliate products. They also |
| or people interested in energy healing or life | | | | make excellent minisites to promote a number of |
| coaching. By restricting your followers in that way | | | | different affiliate products. |
| you can communicate with them instantly and as | | | | However, for a niche product or market, such as |
| regularly as you want to. | | | | Reiki masters, energy healing or life coaching, a |
| Your Facebook Friends could include a group | | | | website on a hosting service that permits multiple |
| interested in your niche, and you can restrict your | | | | subdomains offers you the opportunity of using a |
| Reiki postings to be observed only by that group. | | | | different subdomain for each aspect of your |
| Your videos can be sent to them from YouTube | | | | niche, acting as distinct virtual websites and |
| and the applications of these social networking | | | | extremely versatile in their ability to separate |
| sites to specific niches and groups of people is | | | | different micro-niches, close to but not identical to |
| limited only by your imagination. | | | | each other. |
| As an example, you can keep in touch with | | | | Promote these on social networking sites, ping |
| customers, your email lists, prospects and just | | | | changes to social bookmarking sites and tweet |
| friends that have the same interests as you. You | | | | them to your Twitter followers and you will be |
| might have a group of Reiki masters, for | | | | making good use of this new technology using |
| example, with whom you can share thoughts or | | | | WEB2, social networking and blogging to advertise |
| new aspects of Reiki that you have come across. | | | | your website. |
| You could also pass some of this information on | | | | |