| Energy Drinks and new age beverages are the | | | | I get a lot of calls from entrepreneurs starting |
| hot topics not only in products and sales or in the | | | | their energy drinks and many more from |
| beverage industry but also in the investment | | | | investors looking to invest in companies or |
| community. | | | | performing due diligence. At the moment I have |
| Many energy drinks and new age beverage | | | | at least 100 people contacting me every month |
| companies are appearing every day and getting | | | | wanting to know about the New Age Beverage |
| funded to launch their projects. | | | | Industry, Energy Drinks, how to get distribution, |
| Now more than ever, with the sale of Vitamin | | | | how to export, how to bottle drinks or to go |
| Water for 4.1 Billion Dollars, individuals, investors | | | | over business plans or other information. The |
| and companies want to go into the "new age | | | | industry is growing and the category is growing |
| beverages". | | | | even faster. |
| So what exactly are new age beverages? Well, | | | | Why are these drinks growing at 50% per year |
| this is a new category within the beverage | | | | or more? Why do we see so many waters, |
| industry that covers the new style of beverages. | | | | energy drinks, hydrating products, etc. on the |
| This new "category" is growing and changing. | | | | market today? The answer is easy. Consumers |
| Before only energy drinks and really new | | | | are demanding more and more drinks. They want |
| innovative beverages where part of the category. | | | | drinks for every occasion or part of the day. |
| Now the category has evolved and you can | | | | They want organic drinks, sugary drinks, healthy |
| include enhanced water, tea's, diet drinks, iced | | | | drinks and every type of drink to fit their |
| coffee and really, any new drink. Every beverage | | | | personality, and style. |
| company want's to be associated with the "new | | | | Entrepreneurs and Investors are going into new |
| age" category because not just because it's | | | | age beverages because the demand is there and |
| sexier but because the category is growing | | | | the profits are very high, very high. This is one of |
| quicker and investors are looking at it up close. | | | | the characteristics that are shared all beverages, |
| You have to realize that Vitaminwater is not the | | | | they all have high profit margins. How high are the |
| first company to get big cash for their brand. | | | | margins? Well, you can make up to $24 gross |
| There are beverage companies being funded | | | | profit per case. Yes, this is for one case. Imagine |
| every day, and more being bought and sold from | | | | selling just one truckload of beverages or around |
| large companies. Many companies that you now | | | | 1,600 cases with this profit. Now imagine selling a |
| think as the market leaders started not long ago | | | | truck a week! |
| as start-ups. | | | | Some advice before you start your venture: |
| Some of the companies that you see on the | | | | -Don't just focus on the drink, focus on the whole |
| news are Fuze, which sold to Coca Cola, Sobe, | | | | package (I get a lot of phone calls and emails |
| that sold to Pepsi Cola or Fiji Water that sold as | | | | telling me they have a better tasting drink than |
| well. | | | | Rockstar, Red Bull and Monster Energy Drink). |
| Other companies like Reeds Beverage, Who's | | | | -No Promotion before distribution. Don't fall into |
| Your Daddy, Jones Soda and Hensen with | | | | the energy drink promotion trap. Sales and |
| Monster Energy Drink access funding through the | | | | distribution are first. |
| public markets. These and many others are public | | | | -Learn your financials. Figure out how much it |
| companies traded in the New York Stock | | | | takes to start and sell your new drink before you |
| Exchange, the Nasdaq or the otc(Over the | | | | go and product 5,000 cases. |
| Counter). | | | | |